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Cole Bennett Net Worth

Cole BennettNet Worth
Net Worth$5,700,000
Full NameAntoine Carraby
A.K.AYella, Yellaboy
Date of Birth/AgeDecember 11, 1967 (age 51)
Source of wealthRapper, DJ, Record Producer, Film Director
Country of originU.S.
State/City of originCompton, California
Last Updated2019

Net Worth

Cole Bennett’s net worth is about two million dollars.

– How Much Does Cole Bennett Make a Year?

Cole Bennett makes about $500,000 a year, but that number is going up as his popularity increases on social media channels like YouTube and Instagram.

– How does Cole Bennett make his money?

Cole makes most of his money from his YouTube channel. His videos have millions of views, so he’s getting a monthly check from them worth tens of thousands of dollars.

Cole also makes hundreds of thousands of dollars by working as a director and producer for music videos. Cole started by making videos for underground rappers in Chicago, but since he’s grown in popularity, he’s now flying all over the country to create videos for mainstream rappers.

His iconic videos feature animations and graphic designs.


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Cole Bennett is iconic in the millennial music world. The Chicago based producer and videographer are credited as being one of the first influential users of SoundCloud and he is the founder of Lyrical Lemonade.

He’s an iconic producer known for his videos that feature squiggly lines, lively animations and bright colors. Cole caters to what people in the music industry call the post-internet generation rappers. His videos use a quick-shot style that is known as a “Chicago drill video.”

Early Life

Cole Bennett was born in Plano, Illinois on May 14th, 1996. He has two sisters. Plano isn’t an exciting town, so Cole frequently made trips to nearby Chicago.

Cole and his friends would make the hour-long drive nearly every weekend. They’d go to see underground rappers perform like Chance the Rapper and would pitch to them that he could shoot their videos.

Cole went to Plano High School and after graduation, he attended DePaul University, which is located in downtown Chicago. However, he never ended up graduating from DePaul, instead deciding to drop out and focus on his music.


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Personal life

Cole was inspired by Austin Vesely, a director who works with Chance the Rapper. He was especially inspired after meeting him.

Cole does not have any kids and he’s never been married. He’s very quiet about who he dates, but the latest news is that Cole is dating Lana Marie who is a photographer. Her full name is Alana Kittelsen and she is based in Chicago, Illinois.


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Cole and his friends were really into the underground rap scene in Chicago. Nearly every weekend, they’d drive into the city and go to concerts or events in hopes of meeting the rappers. When given the Chance, Cole would ask the rappers if he could direct a music video for them.

Meanwhile, he was constantly working at creating his own videos while he was a teenager. Inspired by videos from Chief Keef and Chance the Rapper, Cole would string together videos to their songs.

When he was a senior in high school in 2013, he created his own YouTube channel and also the Lyrical Lemonade blog.

He once saw animations on television that he liked so he sat down and decided to go on YouTube and figure out how to make them himself.

He spent the entire night watching videos and by the end of the night had created his own video. Cole said it was sloppy, but he knew that he was on to something and kept making more.

The first video that gained popularity was “Famous Dex: Hit Em Wit It,” which was uploaded in March of 2016. The video was viewed nearly 20 million times.

Cole then worked with Famous Dex on a number of other videos that gained traction and got him in with other artists like Chance the Rapper, Kevin Gates, Smokepurpp, and Trippie Redd.

When people see the crazy animations in his videos, they love them. He’s known for his wacky designs.

In April of 2017, he released a short film called “Lone Springs.” While his YouTube channel and the Lyrical Lemonade blog have millions of followers, Cole’s now shooting videos for famous stars like Soulja Boy and J*Trash.


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Interesting Facts

  • Cole Bennett is a huge fan of Chicago-based rapper “Chance the Rapper” and says that Austin Vesely, who directs most of Chance’s videos, was his inspiration for starting to work in rap.
  • Cole calls the style of video he shoots “run and gun.”
  • He learned how to do the animations that he features in his videos by watching YouTube tutorials. He says in one night, he created his first video. It was sloppy but inspired him to keep creating more.
  • Cole would eventually like to start his own music festival.
  • He sees himself as an inspiration to up and coming young rappers so while he wants to expand and become more successful, he always wants to make time for the lesser-known rappers that contact him.
  • The “Lyrical Lemonade” name was thought up by Cole’s mother.


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  • Cole is credited as being one of the first influential users of SoundCloud.
  • He created the brand and blog “Lyrical Lemonade.”
  • His videos on YouTube have nearly one billion views collectively.
  • Cole’s music videos all feature a very identifiable style of animation.


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Favorite Quotes from Cole Bennett

“Everything happens for you, it never happens to you. Always remember that.”

“We love u so so much Chicago, we promise to always give you our all. We’re trying to put on for the city for real and that’s the main goal.”

“Call your mom and tell her you to love her today, and a few friends and maybe some more family members too. Call everyone you love today and tell them you love them, just because life is beautiful.”

“There was a family who was waiting in the line this morning. They flew all the way from Florida for the “Lemonade” release. That shit made my heart happy.”

“I put out 40 or more videos a year while running a whole company. These high-end music video directors you compare me to are sole directors and get crazy budgets for every project they work on. They may be put out ten or so videos a year, at the most. Wait until I get to take my time on a project!”


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Tips for success from Cole Bennett

  1. Don’t be afraid to tell someone how you feel about them. Don’t hide your love or appreciation for someone from them because you never know when it is going to be your last day on this Earth.
  2. Chase down your dreams, even if people tell you they’re impossible. There are so many people that are successful simply because they have the money or the means, not because they’re talented. If you know you have the talent, don’t ever stop chasing your dreams.
  3. If you want to have a good day, wake up each morning with a positive thought and hang on to it all day. If you start your day with a negative thought, your entire day will go sour.
  4. To be successful and stay successful, you have to remember who you were before you ever made it.